Damaged Goods …

Just another WordPress.com weblog

Posts Tagged ‘Hannaford

Does Hannaford WANT you to steal those reusable shopping bags?

leave a comment »

My wife and I have been having an ongoing argument …

A little background: I’m all for being “green” (although I think that most green practices are 10% reality and 90% marketing), but I’ve always struggled with the concept of reusable shopping bags. In my experience, there are two problems with these bags:

  1. They’re too floppy. That is – they won’t stand up like a paper bag. This always makes me feel like I’m making the bagger’s job even crappier, if such a thing is possible.
  2. After a half-century of disposable grocery bag conditioning, I just can’t remember to use the ##$%&**# disposable bags. Even though I keep ‘em right in the car, I generally don’t think about them until I’m actually inside the store. At that point, I can either make a trip back outside, or I can just say “screw it” and promise to be a better human being in the future.

Recently, though, Hannaford Stores have started stocking reusable bags that are made of some peculiar hybrid of paper and plastic. These bags can be folded flat like a traditional grocery sack (or “poke” as my dear departed grandmother would say), yet they are rigid enough to maintain their shape when empty. In addition to these qualities, the bags are virtually indestructible, and can easily hold 30 pounds of groceries without producing the “tear anxiety” that is engendered by the aforementioned disposable paper bag. This final feature is what really sold me on the reusable bags: Since I do all the grocery shopping in my household, this effectively reduces my bag load from 7 to 4 for a typical, two-week shopping trip.

As I mentioned before, I’m the grocery shopper at our house. However, my wife demanded to accompany me on a recent trip, as she felt that I was displaying a certain indifference when selecting from among the approximately 2000 available flavors of single serving yogurt. During this trip, we got into a casual conversation about reusable shopping bags, and I innocently mentioned that Hannaford WANTED people to steal the bags, even though they are ostensibly marked with a nominal price of $1.99 each.

My wife was shocked at this statement and insisted upon knowing my rationale.

If you’ve been in Hannaford, you’ve seen racks of these bags placed at various strategic locations throughout the store. The pricing for the bags is designated by a bar code on a paper tag that is attached to the sturdy fabric handle of the bag by a thin plastic cord. It would have been just as easy for the manufacturer of the bag to screen print the bar code directly on the bag itself, but this is not the case. As such, it is virtually the only item among the tens of thousands of products available at Hannaford that does not have its price permanently printed or glued to its surface. All that’s necessary to make an unpurchased bag look exactly like a purchased bag is to discretely pluck off the paper tag – an action that requires about the same amount of time and effort as glancing at your watch.

Is it dishonest to steal a two-dollar disposable bag from Hannaford? Probably. Is it an accident that Hannaford has made it so easy to steal such a bag? Not a chance …

Here’s how I see it: Hannaford must know that they will save money in the long run on disposable paper bags. You can’t fault them for trying to make a couple of bucks off each bag – after all, they’re not getting them for free. That said, the deliberately insecure pricing makes it clear that it’s to their benefit to give the bags away, if that’s what it takes to get people to use them.

Needless to say, my wife does not ascribe to this elegant theory of shopping bag economics. In fact, she regarded me as if I had suggested we take up professional bank robbery.

For the record, I DID NOT steal any bags (Well, maybe one. It was kind of an accident.). But I’m sure that lots of the bags have been pilfered by folks that are less scrupulous than me. My question is … are these people fundamentally dishonest, or are they behaving in exactly the way that most economists (and grocery store managers) would predict?


Written by mainecartoons

November 27, 2009 at 8:43 pm

Posted in Uncategorized

Tagged with , , ,